An Introduction to Google Adsense

G oogle Adsense is one of the various ways bloggers monetize their blogs by displaying live ads. 

Now before I get started I will like to introduce you to google adsense and how you can get started with it.

What is 'Google Adsense'?

Google Adsense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis.

How exactly do you earn in Google Adsense?

Google adsense main purpose of launch is to generate revenue and profits both for advertisers and publishers. The major way to earn from Google adsense is by getting clicks on your published adsense advertisement units or by getting thousand impressions.

Why Google Adsense the best?

Chances are, you know how adsense works now. You probably desire to know why you have to integrate adsense into your website. 

We all know Google is a heart of internet. Once it was shutdown for 2-3 minutes and 40% web traffic gone down. 

• It is a program of Google, so everybody trust it. 
• It is pay-per-click program i.e. when a person coming to your site click on AdSense ads, you get paid. 
• It display contextual ads i.e. it detect the keywords around and then displays the ads accordingly. For example, if you are writing a post on SEO, 90% ads would be related to SEO. 

Another way AdSense shows ads is by using the cookie method. Based on user search history, they display targeted ads which convert better. 

Google AdSense itself want you earn more with its programs, they show targeted ads so that you get more clicks, they provide certain tutorials to make you earn more.

Monetization types of Google Adsense

Content

- The content-based advertisements can be targeted for users with certain interest or contexts. The targeting can be CPC (“per click”) or CPM (per impression) based, the only significant difference in CPC and CPM is that with CPC targeting, earnings are based on clicks while CPM earnings recently are actually based not just per views/impression but on a larger scale, per thousand impression, therefore driving it from the market, which makes CPC ads more common. There are various ad sizes available for content ads. The ads can be simple text, image, animated image, flash video, video, or rich media ads. At most ad sizes, users can change whether to show both text and multimedia ads or just one of them.

Page-level ads

- Page-level ads are a family of ad formats that offer a new and innovative way for you to monetize your content. With Page-level ads, you place the same piece of ad code once on each page that you want to show the name.

Search

- AdSense for search allows publisher to display ads relating to search terms on their site and receive 51% of the revenue generated from those ads. AdSense custom search ads can be displayed either alongside the results from an AdSense Custom Search Engine or alongside internal search results through the use of Custom Search Ads. Custom Search Ads are only available to “white-listed” publishers. Although the revenue share from AdSense for Search (51%) is lower than from AdSense for Content (68%) higher returns can be achieved due to the potential for higher Click Through Rates.

Video

- AdSense for video allows publishers with video content (e.g., video hosting websites) to generate revenue using ad placements from Google’s extensive advertising network. The publisher is able to decide what type of ads are shown with their video inventory. Formats available include linear video ads (pre-roll or post-roll), overlay ads that display AdSense text and display ads over the video content, and the TrueView format. Publishers can also display companion ads – display ads that run alongside video content outside the player. AdSense for video is for publishers running video content within a player and not for YouTube publishers.

Link units

- Link units are closely targeted to the interests of your users. Because users directly interact with the ad unit, they may be more interested in the ads they eventually see. AdSense publishers are paid for clicks on the ads that are linked from link unit topics, not for clicks on the initial topics themselves. The ads on the linked page are pay-per-click Google ads similar to those shown in regular AdSense ad units.

So, I hope I have explained what Google Adsense is and its monetization. You can use this information to start generating revenues from your website using adsense.

Conclusion

AdSense is a wonderful invention by Google. It allows us, the Web site publishers, to make some extra cash from our sites with very little effort. If you already have a site getting decent traffic, then AdSense will be an instant success for you. 

However, if you’re just getting started then yes, you do have some work to do. But the good news is, the more you work at building and marketing your site, the better the rewards.

Best regards!